What is a creative PR?

Progress impacts everything… Even PR. Twenty years ago, campaigns used to be instutitionalized and average, following a strict set of rules. However this stepped aside to a brand new vision of PR.

Today the word “creative” is frequently used as an end itself, and companies as well as agencies rush to find the unique campaign that will make them stand in the market. However “creative” is nothing but a word, its definition might vary amongst individuals. So what exactly is a creative PR and how do you create and manage one?

Definition:

A creative PR is basically as obvious as it seems. It consists in a campaign that has never been seen before. It is the opportunity to stand out of the competitors by catching the target audience’s attention, i.e potential new customers. Inovating the PR, this is what being creative is about.

Before you start brainstorming these are a few advices you should keep in mind to manage your very own creative PR campaign:

 

Learn from your competitors

This is the first thing you need to do. Explore what has been done in
the past to have an overall view on what has been done (successfuly and
badly).

Warning: You must avoid any intentional as well as any unintentional
imitation. Even if you really like a campaign that has previously been
released.

Follow the trend

Being creative goes along with being up-to-date. Be the first to
use a trend within a campaign, and it will reach a key factor to success. Exemple: the popular “memes” on internet.

Warning: You must avoid using overused and mainstream references. “Memes”
used to be used by companies to reach teenagers, but according to
recent surveys this type of campaign has gone very unpopular.

… and your intuition!

Because being creative is about being new and innovative, you might have no real
template to follow. Thus your intuition (as well as your team’s) is capital.

Warning: You must think about your customers’ needs first and foremost along with what objectives need to be achieved. Even if an idea looks great to you it does not always translate the same to a client. Wise piece of advise: don’t be stubborn.

Enjoy working on the project!

Last but not least. People are fed up with boring institutionalized ads. They want something fresh, light, and attractive. They will see if you had fun working on your campaign through your work, and it has a huge impact on how they will welcome it.

 

Is your project ready? How can you foresee its success? Well, here is a tip: you know your creative PR is efficient when one can look at it and feel entertained.

Cotswold: wildlife murder

On Friday 21st July, a 3 year old female wolf went missing within the Cotswold Wildlife Centre. Ember, a young mother of five cubs had climbed up a fence and managed to get out of the perimeter fence, but because she was deemed threatening to visitors and apparently “too far away” for the security team to tranquilise her with a dart, Ember was cruelly shot dead.

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Ember the wolf

Following the incident, the park released a tweet stating the circumstances as well as the grief felt by the whole Cotswold crew.

Statement

The “emergency” of the situation led them to make the extreme decision to kill rather than sedate. Was this really necessary? Were there no other way that they could have saved Ember’s life?

According to Cotswold Wildlife Centre, a poorly charged electric fence was to blame as this made Ember’s escape easier for her. So, was this human error the cause of this unfortunate incident – or worse, murder? The blasé decision from the Cotswold Wildlife Centre to destroy an innocent animal was indeed rushed and made without thinking of the consequences. Since the death of Ember, from reading other social media posts about this incident, it would appear that there are a lot of people concerned about the safety and wellbeing of the other 260 animal species at the centre.

Whether Ember posed as a threat or not, the real issue is, had the employees of the Wildlife Centre done their job correctly, we wouldn’t have had a problem to begin with, and Ember’s 5 cubs would still have a mother with them today.

This tragic death of Ember really is unforgivable.

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Ember with her 5 cubs 

 

KFC PR

Spread through videos and pictures on social media, we all have witnessed KFC scandals. Indeed, unexpected fried guests such as maggots and rats were found by customers who jumped onto social media to denounce the mishap.

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Facebook user reporting having been served fried rat

KFC just replied to these controversies by a brand new advert which states: The chicken, the whole chicken and nothing but the chicken.

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KFC poster seen in Birmingham

By this quite direct counter strike the company claims one-off events which are not relevant for the whole fast food firm. By using the term “the whole chicken”, KFC wanted to emphasize that the only ingredient used in the meals is chicken. But it could also be understood as if the restaurants used each and every part of the chicken. As undesired parts of chicken were found in buckets (as a chicken head) it could clearly leads the campaign to be trolled by internet users.

Is this farfetched? Is it a good PR? Or Bad? It’s up to you readers!

 

Vegan activists = extremism?

These days we tend to hear a lot of vegan activists due to their “extreme” way to demonstrate. The latest example took place two weeks ago in Paris.

On Saturday 1st July, the association “Vegan impact” organized an eerie staging on a popular place in the French capital, by using a metal bench and some makeup they organized a macabre BBQ with… Human meat.

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The main idea behind this violent demonstration was to denounce the growing meat consumption during summer mostly because of BBQ which are meat focused meals. It did not take long before it created a huge controversy in the country. Pedestrians were shocked and people still complain about the hard way vegan activists usually use to express their ideas.

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“Once again here is the proof that these people are insane. Intolerant, radicals… I would easily classify them as a sect… One tip to go: before cooking you should eviscerate… YES!!!!”

The general view on this movement is still that it is aiming the total conversion of meat eaters.

However, what about thinking about the reasons their actions are so “straight forward”? It definitely shows the emergency that vegans think there is in changing our diet. But why? Is the apocalypse to annihilate us very soon? Well… maybe.

We all know how hard it is to feed each and every person in a world where the global population keeps increasing… But do you know what it takes to produce meat?global use

Animal compassion is not given to everyone. But even those who do not mind about it should be able to understand that this system is completely shaky. It uses more than it produces… No need to be a genius to understand that this system cannot last.

Back to the compassion part. By instinct humans tend to stick up for their weakest counterparts like children for instance. The only difference here is the represented individuals are considered as “Voiceless”. But do not forget that a scream is and will always be more meaningful than any word. This is why at Get You Seen, we believe in those actions. This is why Get You Seen stands to Get Them Heard.

Get You Seen

What is Get You Seen? 

Get You Seen is an agency that provides services that aids in business profile and growth. We are a highly experienced team of experts that offer a variety of services such as: public relations, sales and retail, marketing, product and brand development and social media.

Who is behind Get You Seen? 

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Nicola in 2014

Managing Director Nicola Davis rebranded Furore PR to Get You Seen in 2012. Prior to creating one of Birmingham’s biggest niche PR agencies,  in 1996, Nicola was National Sales Manager for one of the UK’s largest beauty distribution selling: Karin Herzog Skincare, Alchemy Cosmetics, C.O. Bigelow Apothecary (New York) and John Barrett hair products into some of the UK’s biggest department stores. One of Nicola’s most successful moments was when she brought over the ever popular US make up range Too Faced Cosmetics in to the UK, handling both its sales and PR.

Highly qualified and dedicated, Nicola and her small team show no bounds in their care for their clientele.

How will we get you seen? 

At Get You Seen, we take great care of the wherewithals to your success. Here are the services we offer. Ready?..

1) …Aim… Thanks to studies we will identify who will be your precise target audience (gender, age, nationality, center of interest). As efficient as the NSA. This will allow us to address the brand to the right people. 

2) … Advert! PR stands for Public Relations… And for Press Releases! We promote each and every new product entering the market by publishing complete and reliable press releases. We will also do the same on social medias. Breaking news: your product will be seen.

3) At Get You Seen we believe in creating a community, and social media is that crucial bridge that unites you, the client, to your audience. And when you don’t have the time to engage with your new family? That’s when we step in. We create exciting and creative strategies to get you seen in front of the right people at the right time. 

4) Word of mouth is another way to get you seen. This is why we also contact trustful bloggers to get reviews of your products. 

5) Sales and distribution will also be managed by our team. If you have a product that you love with all your heart and soul, then we will love it too. If you see your product in a certain department store, then we promise to make that happen – no need to worry about it! 



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See you soon,

BmdtfnDv

 

Students abroad: a Q&A like Bible

Globalisation surely has an impact on studies. Today more than ever students from around the world consider studying or working abroad. However it might be easier said than done… Parents or students : this Q&A is for you! Follow Jade and Dylan, two french students working in Birmingham (U.K).

 

 

Dylan Besson (22y.o):

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How did you feel when you arrived? 

Well, I actually felt great. New experience, first time away from home… Euphoria would be the word! But soon came a bunch of bad feelings: homesickness, sadness, and even some kind of fear…

How did you cope with these bad feelings? 

The first two days I tried to build myself what we could call a “comfort zone”. I just stood on the sofa and spent hours on Youtube…  I think it is part of our instinct to hide behind something we know when one is somewhere without any landmark. But then I just woke up and decided to live the moment. Going out for instance was a way to feel better. I honestly love being in Birmingham now!

What was the main difficulty you encountered? 

Being in a huge city. I am used to living in a small one and felt a bit lost sometimes.

 

How was it to get in your workplace? 

Great. It is a brand new experience which I cherish everyday. My colleagues are just amazing. I really feel like this experience is giving me opportunities I would not have had by staying in France. 

What tips would you give to other students who would like to work abroad? 

Not to be affraid. You are never alone or left behind if you remain open minded and sociable. Just keep in mind that waaaaaay back in history our ancestors used to travel everyday. Which makes it part of our genes. 😉 

 

 

Jade Geoffroy Jacob (21 y.o):

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What were your expectations before your departure?

I really want to get some real professional experience after college and ready myself for real work.

 

What is your professional project? 

I’ts still a litle bit unclear but I have always been atracted to books and therefore I would love to work with a publishing house and become an editorialist.

 

Do you think this experience will give you opportunities later? 

I think I’m creating a social circle thanks to the company so I believe this will be useful when I’ll be looking for a job later.

 

According to you, how long one should stay abroad? (minimum)

The perfect duration is between 2-6 months. It depends on your ability to be away from your friends and family.

 

What are the advantages and disadvantages? 

Advantages : Meeting new people, learning new skills 

Disadvantages : Being in an unknown environment

 

Sasy n Savy

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2017 marks the 50th anniversary of Cosmoprof – the leading worldwide event for the professional beauty sector and an international platform for the cosmetics and wellness industry. Cosmoprof brings together the best suppliers and buyers from across the globe to a variety of locations (Italy, Las Vegas and Hong Kong) providing them with connections and opportunities that might have been difficult to establish otherwise.

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Sasy n Savy is an Australian skincare brand that caters to all skincare types utilising natural ingredients. There’s no longer a need to worry about harsh chemicals in your skincare products that cause you to break out – feel free to put your trust in Sasy n Savy. Not only are they all natural but they’re also extremely affordable.

The next Cosmoprof will be held in Bologna, Italy from the 17th-20th March with Sasy n Savy in attendance.

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Bologna is known as Italy’s most underrated city. Besides Cosmoprof, Bologna has plenty tourist attractions to visit.  Here are just a few places to visit:

  • Teatro Anatomico
    • The Teatro Comunale di Bologna is an opera house in Bologna, Italy, and is one of the most important opera venues in Italy.
  • Basilica di San Domenico
    • The Basilica of San Domenico is one of the major churches in Bologna, Italy. The remains of Saint Dominic, founder of the Order of Preachers, are buried inside the exquisite shrine Arca di San Domenico.
  • Museo di Palazzo Poggi
    • The current structure of Palazzo Poggi building dates back to remodelling and expansion work done in the 16th century on a home purchased by the Poggi family at the end of the 15th century.

Amazon Black Friday!

With Christmas just around the corner and only one more pay day to see us through (eek), we are all looking to buy our family and friends the best gifts at the best prices.

Luckily for us, Americas gift of Black Friday made its way across the pond in 2010, and has blessed us ever since. Set to take place on Friday 25th November this year, us Brits have fully embraced the chaos, and we spent $2 billion last year!

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This year, Amazon is the gift that keeps on giving. They started their Black Friday sale at midnight on Monday 14th November, a full twelve days before Black Friday officially begins, and have just announced that they will be extending the offers until the 22nd December!

A spokesperson claimed that we will be able to ‘find deals as often as every five minutes’, and the company have already slashed the prices of thousands of their products including HD TV’s, Audio products, home accessories and toys.

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Products will only be on offer for as long as stocks last, with thousands of ‘Lightening Deals’ introduced throughout a short period of time. Having extended their Black Friday offers until the 22nd December, we have just enough time to get the Christmas presents sorted before the Boxing Day sales start!

Of course this promotional tactic is attracting a lot of attention, and there are daily lists being published online that can point you in the right direction to get your hands on the best deals, and keep your eyes on twitter, as many promotions are being announced on social media!

 

Let us know what you think about Black Friday via @getuseen on Twitter or Instagram!

#LovesandLothes

Spielberg in Birmingham?

If you haven’t heard already, the one and only Steven Spielberg has been filming in several areas of Birmingham for the past few weeks, transforming areas of Digbeth and The Jewellery Quarter into a futuristic dystopian scene for his up and coming film ‘Ready Player One’. The film is said to be released in 2018, so still quiet a while before things are in full swing, however, this didn’t stop us here at Get You Seen from getting excited! For those of you who couldn’t quiet manage the journey to Brum town, here are a few sneak peaks just for you (including an extra special glimpse of Spielberg himself).

 

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Graffiti and wreckage was a prominent feature of the set

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Look close enough to the left side and you’ll see a wild Spielberg leaving set at the end of the day.

 

Did you see any of the action yesterday? Let us know!

Team Sasy n Savy!

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We’re all familiar with the term ‘you are what you eat’, so why is the same not true for our beauty regime and the skincare products we use? Award winning Australian brand Sasy n Savy are a manufacturer of Natural Native Australian bath, body and well-being products committed to educating consumers on the benefits of using natural products. Vegan and vegetarian friendly, Sasy n Savy products are free from harmful chemicals, colours and synthetic ingredients, and only contain ingredients sourced from Australian plants, herbs and flower extracts.

As summer begins to draw to a close, we can look forward to the return of cosy knits, ankle boots, pumpkin spiced lattes, Halloween and fireworks, but as the leaves shed from the trees, and the weather begins to take a turn for the cold, autumnal vibes are not exactly ideal for our hands! Just as it is said that our eyes are the windows to our soul, our hands are often one of the first body parts to show signs of ageing. While many of us wouldn’t wash our faces without moisturising afterwards, many of us neglect our hands leading inevitably to dry, cracked and ageing skin.

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A favourite of age defying celebrities including Beyoncé and Rachel Hunter, Sasy n Savy’s organic products contain a total of 38 active ingredients from 100% Natural Australian Sources. All products contain four key ingredients including: Kakadu Plum which stimulates the production of elastin and collagen to maintain the skins suppleness; Bearberry Leaf to repair damaged skin; Wild Rosella Flower to fight against the signs of ageing and to hydrate, nourish and revive tired looking skin, and Australian Essential Oil for therapeutic benefits.
Recently short listed at the Pure Beauty 2016 awards for Best New Natural Product for the best selling Rose Lavender Hand N Nail Repair Crème (£20.50, 100ml), the organic crème has been formulated to nourish, protect and hydrate; leaving your hands soft and supple. Containing Primrose and Macademia oil as well as Shea Butter, Sasy n Savy’s Rose Lavender Hand n Nail Repair Crème defends hard working hands from damage and helps diminish signs of aging by soothing and softening dry skin.

If you love Sasy n Savy’s ethos and its famous Hand N Nail Repair Crème,  you can vote for Sasy n Savy’s Rose Lavender Hand n Nail Repair Crème here

Sasy n Savy products range from £17.50 to £46.50 and are available to purchase through the website

@sasynsavyuk

 

Ends

Notes to editors:

Samea Maakrum, founder and CEO of Sasy n Savy: “Through our rose, which is a symbol of love, beauty and youth, Sasy n Savy is committed to providing high quality products so that we are able to care for you, your skin and your environment. Sasy n Savy will always empower women so that they can live the best life they can because we want them to feel good about who they are.”

For a full list of products, information, images, price lists and product samples of the Sasy n Savy range, please contact Nicola or Lisa at Get You Seen on:

E: Nicola@getyouseen.com  / lisa@getyouseen.com

T: 0207 993 5593