Spread through videos and pictures on social media, we all have witnessed KFC scandals. Indeed, unexpected fried guests such as maggots and rats were found by customers who jumped onto social media to denounce the mishap.
KFC just replied to these controversies by a brand new advert which states: The chicken, the whole chicken and nothing but the chicken.
By this quite direct counter strike the company claims one-off events which are not relevant for the whole fast food firm. By using the term “the whole chicken”, KFC wanted to emphasize that the only ingredient used in the meals is chicken. But it could also be understood as if the restaurants used each and every part of the chicken. As undesired parts of chicken were found in buckets (as a chicken head) it could clearly leads the campaign to be trolled by internet users.
Is this farfetched? Is it a good PR? Or Bad? It’s up to you readers!