What is a creative PR?

Progress impacts everything… Even PR. Twenty years ago, campaigns used to be instutitionalized and average, following a strict set of rules. However this stepped aside to a brand new vision of PR.

Today the word “creative” is frequently used as an end itself, and companies as well as agencies rush to find the unique campaign that will make them stand in the market. However “creative” is nothing but a word, its definition might vary amongst individuals. So what exactly is a creative PR and how do you create and manage one?

Definition:

A creative PR is basically as obvious as it seems. It consists in a campaign that has never been seen before. It is the opportunity to stand out of the competitors by catching the target audience’s attention, i.e potential new customers. Inovating the PR, this is what being creative is about.

Before you start brainstorming these are a few advices you should keep in mind to manage your very own creative PR campaign:

 

Learn from your competitors

This is the first thing you need to do. Explore what has been done in
the past to have an overall view on what has been done (successfuly and
badly).

Warning: You must avoid any intentional as well as any unintentional
imitation. Even if you really like a campaign that has previously been
released.

Follow the trend

Being creative goes along with being up-to-date. Be the first to
use a trend within a campaign, and it will reach a key factor to success. Exemple: the popular “memes” on internet.

Warning: You must avoid using overused and mainstream references. “Memes”
used to be used by companies to reach teenagers, but according to
recent surveys this type of campaign has gone very unpopular.

… and your intuition!

Because being creative is about being new and innovative, you might have no real
template to follow. Thus your intuition (as well as your team’s) is capital.

Warning: You must think about your customers’ needs first and foremost along with what objectives need to be achieved. Even if an idea looks great to you it does not always translate the same to a client. Wise piece of advise: don’t be stubborn.

Enjoy working on the project!

Last but not least. People are fed up with boring institutionalized ads. They want something fresh, light, and attractive. They will see if you had fun working on your campaign through your work, and it has a huge impact on how they will welcome it.

 

Is your project ready? How can you foresee its success? Well, here is a tip: you know your creative PR is efficient when one can look at it and feel entertained.

Vegan activists = extremism?

These days we tend to hear a lot of vegan activists due to their “extreme” way to demonstrate. The latest example took place two weeks ago in Paris.

On Saturday 1st July, the association “Vegan impact” organized an eerie staging on a popular place in the French capital, by using a metal bench and some makeup they organized a macabre BBQ with… Human meat.

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The main idea behind this violent demonstration was to denounce the growing meat consumption during summer mostly because of BBQ which are meat focused meals. It did not take long before it created a huge controversy in the country. Pedestrians were shocked and people still complain about the hard way vegan activists usually use to express their ideas.

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“Once again here is the proof that these people are insane. Intolerant, radicals… I would easily classify them as a sect… One tip to go: before cooking you should eviscerate… YES!!!!”

The general view on this movement is still that it is aiming the total conversion of meat eaters.

However, what about thinking about the reasons their actions are so “straight forward”? It definitely shows the emergency that vegans think there is in changing our diet. But why? Is the apocalypse to annihilate us very soon? Well… maybe.

We all know how hard it is to feed each and every person in a world where the global population keeps increasing… But do you know what it takes to produce meat?global use

Animal compassion is not given to everyone. But even those who do not mind about it should be able to understand that this system is completely shaky. It uses more than it produces… No need to be a genius to understand that this system cannot last.

Back to the compassion part. By instinct humans tend to stick up for their weakest counterparts like children for instance. The only difference here is the represented individuals are considered as “Voiceless”. But do not forget that a scream is and will always be more meaningful than any word. This is why at Get You Seen, we believe in those actions. This is why Get You Seen stands to Get Them Heard.

Spielberg in Birmingham?

If you haven’t heard already, the one and only Steven Spielberg has been filming in several areas of Birmingham for the past few weeks, transforming areas of Digbeth and The Jewellery Quarter into a futuristic dystopian scene for his up and coming film ‘Ready Player One’. The film is said to be released in 2018, so still quiet a while before things are in full swing, however, this didn’t stop us here at Get You Seen from getting excited! For those of you who couldn’t quiet manage the journey to Brum town, here are a few sneak peaks just for you (including an extra special glimpse of Spielberg himself).

 

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Graffiti and wreckage was a prominent feature of the set

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Look close enough to the left side and you’ll see a wild Spielberg leaving set at the end of the day.

 

Did you see any of the action yesterday? Let us know!

GET YOU SEEN’S PR LOVES AND LOATHES

This week’s love features an appearance from the Queen of pop Taylor Swift, and this week’s loathe stars Eastenders legend Pam St Clement.

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If you’re planning to be the first in line to try out Apple’s brand new streaming service Apple Music, you’ll find they’ll be a big, blank space where current queen of pop Taylor Swift should be.

After Apple Music announced that it would be offering a three-month free trial to entice customers into its pay-to-play streaming service, Taylor Swift shaked it off with an open letter to Apple, and to her fans.

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Posting the letter to her Tumblr, Swifty exposed the inner workings of Apple’s new service by explaining how none of the artists will be paid royalties during the three-month trial and how she feels this is ‘shocking’ and ‘disappointing’ and that it is completely unlike this ‘historically progressive and generous company’.

Following the letter, Taylor’s kept herself on the lips of everyone everywhere following her big-name Bad Blood video, and last years attack on Spotify, another streaming service that she pulled her catalogue from after a series of issues regarding royalties.

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Taylor’s boosted her superstar appearance even more after Apple Music announced they were back-tracking on their original deal and are now going to pay artists a small fee per song streamed during the three months.

Taylor 2. The Music Industry 0.

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When you’re working at a rather quiet train station in Oxfordshire, you could be forgiven for finding ways to entertain yourself when someone comes along. Of course, you don’t expect that someone to retaliate in a ballistic manner.

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Eastenders legend Pam St Clement, known for playing the outrageous earring-wearing matriarch Pat Butcher, ripped into a railway worker at Haddenham and Thame Parkway Station with a vicious F-word attack after he simply joked “Pat Butcher? I thought you were dead”.

Witnesses claimed that the worker actually appeared to be a massive fan and meant no harm or offence towards the star. Chiltern Railways head of stations Chad Collins has apologised on behalf of the worker who is known for his positive interaction with customers.

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With the 73 year-old actress off-screen at the moment, going a little wild on us isn’t the best career move, especially with a return to Eastenders already as unlikely as it can be.

GET YOU SEEN’S PR LOVES AND LOATHES

This week’s Love is all about doing music right, and this week’s Loathe is a little bit more on the bad side of Football.

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This could be one of the saddest pieces of PR we’ve seen this year, but it is definitely one of the best too. The 1975 made waves in 2013 when they dropped their dreamy self-titled pop-rock debut with songs like Chocolate and Girls, and have risen to the top of the genre.

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So when the band deleted all their social media accounts on the 1st June after posting a considerably cryptic cartoon on their Twitter, it was a shock to the system of all as it hinted at the end of the band.

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Not to fear though, it could all be one big stunt to add to the already exceedingly high amount of hype towards their yet-to-be-released second album.  Whether they’re breaking up or changing up, The 1975 is on everyone’s lips.

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Surviving your first season in the Premier League is obviously a good reason to celebrate, but for three of Leicester City FC’s players, the lines may have gotten a little bit blurred. During a tour of Thailand, the home of the club’s owners, three of the team’s players:  James Pearson, Tom Hopper, and Adam Smith, were filmed in an orgy in which they racially abused a Thai Woman.

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During the fallout of the incident, fans have taken to Twitter to express their negative opinions towards the incident, with some fans going as far as asking for the players to be released from their contracts as punishment for their actions.Leicester_City_crest_svg

Whilst the club have released a statement claiming that “the players involved wish to convey their apologies for their behaviour ; to the women involved in the incident; to the club and its owners; to the club’s fans and to their families”, it isn’t the best news for a football team wanting to attract new players and increase their popularity.

GET YOU SEEN’S PR LOVES AND LOATHES

This week’s loves and loathes both come from the eventful bank holiday we’ve just had.

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This week’s love might sound a little bit like a loathe. Preston North End FC clinched promotion to the Sky Bet Championship in a 4-0 playoff final win against Swindon Town. After scoring the game-winning hat-trick, on-loan striker Jermaine Beckford threw his shirt into the crowd, hoping it’d go to a good home of someone who enjoyed the game. It landed in the hands of 8-year old super-fan Ted Dockray, only for it to be stolen moments later by Vickie Tembrell, a mother-of-two.

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Social Media went crazy with thousands of people taking to Twitter to express their views over the situation, with many calling for the woman to give the shirt back to the boy. Beckford himself has got involved, and will present a new shirt to the boy.

Now Beckford’s trending for two things: being the hat-trick hero, and being the people’s hero.

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With his contract at parent-club Bolton expiring this summer, it couldn’t be a better time to be in-form and on-trend as he searches for a new home for the coming season.

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The chance to meet Spiderman, Iron Man, and the cast of Frozen all in one day is a pretty exciting thought for anyone. This past bank holiday, Margam Country Park opened its doors to make tonnes of children’s dreams come true.

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They’d promoted it so well that 13,000 people arrived, and chaos soon followed. Hundreds of parents have complained about the inordinately long queues they faced for toilets, food, and even just to leave. They also complained about the ‘terrible’ costumes and lack of authenticity.

Frozen Costumes

With the summer holidays coming, and their own holiday cottage to sell, Margam Country Park finds themselves on the wrong side of the press, as complaints continue to fly in about the event. It doesn’t make Disney look so good, either.

GET YOU SEEN’S PR LOVE AND LOATHES

Naturally this week our loves and loathes are centered around New York’s Fashion Week.

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This week Jamie Brewer made history as the first model with down syndrome to walk at New York Fashion Week

If you think you recognise Jamie’s name, that might be because she’s making a huge splash recently! Not only has she starred in American Horror Story: Murder House, Coven and Freakshow, but she’s a huge activist for those with disabilities. Perhaps the most notable of Brewer’s conquests: recently she fought and won for Texas to ban the word ‘retarded’ in legislation.

1423765137_jamie-brewer-carrie-hammer-fashion-show-zoomFashion designer, Carrie Hammer, created a collection of designs custom-made specifically for Jamie. Hammer is the mind behind last years “Role Models Not Runway Models” campaign last year, with her catwalk proudly being walked by all sorts of inspiring women; from CEOs to amputees.

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Brewer told People magazine: “I’m advocating for many other people with my time here [at Fashion Week]. And I’m sure they’ll agree with me: Listen to your own heart. We are one and the same. Our hearts beat as one. If we put our hearts into it — the fashion industry, any industry — our lives will be changed in the process and the world will be changed as well.”

We absolutely love the refreshing diversity Carrie has bought to the Fashion world, and the awareness that has come with it!

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Our biggest loathe of the week is, hands down, writing about Kanye West for the second week in a row. Well, indirectly that is…

This week we actually loathe his wife, Kim Kardashian. Why? For taking their child, North West, to Kanye’s catwalk show at New York Fashion Week.

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Sat on her mothers lap between fashion royalty, Anna Wintour, and music royalty, Beyonce; North was seen balling her eyes out in the front row. Were Kanye’s designs that awful?! We jest, but seriously, who takes their 1-year old to a fashion show. Perhaps little North should have been playing with her cousins Mason, Penelope and Reign, rather than screaming down the show?

Although this is technically our loathe, we must say how much we adore Anna’s reaction to North. A picture is worth a thousand words, and we’re sure as hell betting those words aren’t friendly! The scene ultimately ended with an embarrassed Kim having to escort North out as a cross-armed Anna Winter frostily looked on.

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It would appear Nori obviously doesn’t know how to effectively compose herself at a high fashion level. Perhaps she should take notes from couture poster-child Harper Beckham…

Now, we promise that we wont feature anything Kanye West related for a while. Well, until he does the next daft thing that is… so really we can’t promise anything at all!