What is a creative PR?

Progress impacts everything… Even PR. Twenty years ago, campaigns used to be instutitionalized and average, following a strict set of rules. However this stepped aside to a brand new vision of PR.

Today the word “creative” is frequently used as an end itself, and companies as well as agencies rush to find the unique campaign that will make them stand in the market. However “creative” is nothing but a word, its definition might vary amongst individuals. So what exactly is a creative PR and how do you create and manage one?

Definition:

A creative PR is basically as obvious as it seems. It consists in a campaign that has never been seen before. It is the opportunity to stand out of the competitors by catching the target audience’s attention, i.e potential new customers. Inovating the PR, this is what being creative is about.

Before you start brainstorming these are a few advices you should keep in mind to manage your very own creative PR campaign:

 

Learn from your competitors

This is the first thing you need to do. Explore what has been done in
the past to have an overall view on what has been done (successfuly and
badly).

Warning: You must avoid any intentional as well as any unintentional
imitation. Even if you really like a campaign that has previously been
released.

Follow the trend

Being creative goes along with being up-to-date. Be the first to
use a trend within a campaign, and it will reach a key factor to success. Exemple: the popular “memes” on internet.

Warning: You must avoid using overused and mainstream references. “Memes”
used to be used by companies to reach teenagers, but according to
recent surveys this type of campaign has gone very unpopular.

… and your intuition!

Because being creative is about being new and innovative, you might have no real
template to follow. Thus your intuition (as well as your team’s) is capital.

Warning: You must think about your customers’ needs first and foremost along with what objectives need to be achieved. Even if an idea looks great to you it does not always translate the same to a client. Wise piece of advise: don’t be stubborn.

Enjoy working on the project!

Last but not least. People are fed up with boring institutionalized ads. They want something fresh, light, and attractive. They will see if you had fun working on your campaign through your work, and it has a huge impact on how they will welcome it.

 

Is your project ready? How can you foresee its success? Well, here is a tip: you know your creative PR is efficient when one can look at it and feel entertained.

Team Sasy n Savy!

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We’re all familiar with the term ‘you are what you eat’, so why is the same not true for our beauty regime and the skincare products we use? Award winning Australian brand Sasy n Savy are a manufacturer of Natural Native Australian bath, body and well-being products committed to educating consumers on the benefits of using natural products. Vegan and vegetarian friendly, Sasy n Savy products are free from harmful chemicals, colours and synthetic ingredients, and only contain ingredients sourced from Australian plants, herbs and flower extracts.

As summer begins to draw to a close, we can look forward to the return of cosy knits, ankle boots, pumpkin spiced lattes, Halloween and fireworks, but as the leaves shed from the trees, and the weather begins to take a turn for the cold, autumnal vibes are not exactly ideal for our hands! Just as it is said that our eyes are the windows to our soul, our hands are often one of the first body parts to show signs of ageing. While many of us wouldn’t wash our faces without moisturising afterwards, many of us neglect our hands leading inevitably to dry, cracked and ageing skin.

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A favourite of age defying celebrities including Beyoncé and Rachel Hunter, Sasy n Savy’s organic products contain a total of 38 active ingredients from 100% Natural Australian Sources. All products contain four key ingredients including: Kakadu Plum which stimulates the production of elastin and collagen to maintain the skins suppleness; Bearberry Leaf to repair damaged skin; Wild Rosella Flower to fight against the signs of ageing and to hydrate, nourish and revive tired looking skin, and Australian Essential Oil for therapeutic benefits.
Recently short listed at the Pure Beauty 2016 awards for Best New Natural Product for the best selling Rose Lavender Hand N Nail Repair Crème (£20.50, 100ml), the organic crème has been formulated to nourish, protect and hydrate; leaving your hands soft and supple. Containing Primrose and Macademia oil as well as Shea Butter, Sasy n Savy’s Rose Lavender Hand n Nail Repair Crème defends hard working hands from damage and helps diminish signs of aging by soothing and softening dry skin.

If you love Sasy n Savy’s ethos and its famous Hand N Nail Repair Crème,  you can vote for Sasy n Savy’s Rose Lavender Hand n Nail Repair Crème here

Sasy n Savy products range from £17.50 to £46.50 and are available to purchase through the website

@sasynsavyuk

 

Ends

Notes to editors:

Samea Maakrum, founder and CEO of Sasy n Savy: “Through our rose, which is a symbol of love, beauty and youth, Sasy n Savy is committed to providing high quality products so that we are able to care for you, your skin and your environment. Sasy n Savy will always empower women so that they can live the best life they can because we want them to feel good about who they are.”

For a full list of products, information, images, price lists and product samples of the Sasy n Savy range, please contact Nicola or Lisa at Get You Seen on:

E: Nicola@getyouseen.com  / lisa@getyouseen.com

T: 0207 993 5593

 

Featured therapist: Sandra Harris

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Sandra Harris has been a qualified member of the BTPA since 2006 after she found a common connection between her life as a qualified holistic therapist and her passion for horse-riding. Scouring through copies and copies of Equine magazines she owned, Sandra found them full of articles about Bowen Therapy and its positive effect on horses, leaving her thinking that if it could work on large, magnificent animals like Horses, then it must surely work on humans: “I remember watching a video with my husband at Horse World – a local charity that rescues horses, ponies and donkeys and rehabilitates them – and it showed a horse receiving physiotherapy however the work was clearly Bowen as my husband announced to the entire audience, “that’s not physio, that’s Bowen!”.

 
With two BA’s and a Master’s degree, Sandra is also qualified in Level 3 Holistic Therapy and recently qualified as an Osteopath at Oxford Brookes University, leaving with a first class honours degree, setting her up nicely to be well versed in not only Bowen, but in osteopathy, cranial osteopathy, kinesio taping, reflexology, and holistic massages.
Whilst Sandra is equipped with various therapies, Bowen is her go-to therapy, especially for pelvic tensions, admitting that it usually re-aligns the area ready for subsequent work: “it can be quite amazing to see a client with a sacral-iliac restriction get off the couch with a reduction in their pain and improvement in their posture”. She’s so much of a fan she’s even argued over it with lecturers: “I had quite a debate with one of my osteopathic lecturers about how much work you have to do osteopathically to improve a pelvic or sacral torsion and how much easier it is with Bowen – the class was in stiches but I think I converted a few of them to this ‘wacky’ therapy called Bowen!”

Sandra Harris
Whilst Bowen often gets the body responding fully after three or four treatments, Sandra’s been the cause of a couple of miracle moments since practising Bowen: “I’ve had clients with long standing shoulder problems which were corrected with one treatment.”

She’s not just practising it though, she’s receiving it for pelvic torsions due to a right-sided scoliosis which often causes her hip pain: “I’ve always found it a very relaxing experience and my hip feels much freer afterwards.” She’s also experienced the miracle moments Bowen provides herself following a regular treatment: “I went through a box of tissues at 2am with a stream of mucus lasting three hours. Although I was very tired the following day, for the week after I felt fantastic!”

 
Sandra is currently the owner, runner, and principal of Timeout Therapies, based in Stoke Gifford in Bristol, but is currently having a new home clinic built. She’s received some rather glowing reviews from her customers too:
“The service and environment is second to none. This I can only attribute to Sandra’s gentle, considerate and professional manner. Bowen is not just a job to Sandra it is a vocation. The whole experience has does wonders for my mental wellbeing and I would not be without my monthly Bowen sessions.”

 
“Each Bowen session is carried out with absolute professionalism with Sandra taking time to listen, discuss medical history and review progress between visits. The appointments are never rushed and are so relaxing you almost go to sleep.”

 
“I have a Bowen session every three to four weeks; I call Sandra my miracle worker because, to me, she is!”

If you’d like to experience the magic of Bowen with Sandra, book an appointment by calling her on 07971257541 or email her: Sandra@timeouttherapies.co.uk. You can also get in contact through her Facebook and Twitter: http://www.facebook.com/timeouttherapies.co.uk and @timeouttherapy

National Men’s Health Week

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Yesterday marked the first day of National Men’s Health Week 2014, and will run until 15th June. During this week, events across the country will promote and highlight men’s physical and mental health.

 

The Men’s Health Week is run by the Men’s Health Forum, a charity organisation that strives to achieve the best possible health and wellbeing for men and boys in England and Wales. Other than leading the Men’s Health Week, the organisation also supports other organisations like YoungMinds, work with the Government, provide health information for men, and work with policy development in order to achieve their goal. The Men’s Health Forum work across areas like cancer, workplace health, mental health and so on; all common and important issues to improve men’s health.

 

The focus of this year’s National Men’s Health Week is work and health. The Men’s Health Forum informs that studies have suggested long working hours can lead to an increased risk of stress, anxiety, depression and heart diseases. Because of the strong connections between work and health, this is at the heart of this week’s focus, with the tagline “we can work it out”.

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Events today take place in Leeds, Southampton and Camden and several other areas, and the week will be full of exciting men’s health activities. News coverage, events and updates during the week will be shared on the Men’s Health Forum’s Twitter and Facebook, so be sure to check it out!

 For more information on Men’s Health Week and how you can donate, visit: http://www.menshealthforum.org.uk

Twitter: @MensHealthForum
Facebook: www.facebook.com/MHFmalehealth

 

 

 

Soccer Aid – A Lifesaving Football Match

Through Soccer Aid tickets and donations from the public alone, last night, the UK raised £4.2 million in aid of UNICEF UK; a charity that helps the world’s poorest and most vulnerable children.

 

Each year, millions of children around the world die from a lack of food and diseases that could easily be prevented. The money raised from Soccer Aid is an incredibly important contribution towards helping these children by providing them with food, clean water, vaccines and treatments that could save their lives.

 

A donation of £5 can provide 75 children with clean and safe drinking water for a month, whilst £25 can protect 93 children against deadly polio. The Government also doubles the amount you donate, which means a donation of £10 will provide UNICEF with a donation of £20.

 

Initiated by Robbie Williams and Jonathan Wilkes, Soccer Aid is a charity football match that is made up of former professional players and celebrities from England and all over the world (Rest Of The World).

 

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Last night saw the Rest of the World team win by a score of 4-2. Pop star Olly Murs was among the celebrities on the team representing England, and one of the night’s highlights was when Rest of the World manager José Mourinho tackled Olly Murs. The celebrity was left lying on the field whilst José Mourinho walked back to the sideline with a grin on his face. Olly Murs, however, took everything with a good sense of humour. After the match, Olly Murs tweeted “1. I’m so gutted we lost 2. I’m so gutted I came off 3. What a night & 4. Thanks to everyone whose supported @socceraid@UNICEF this year!!”

 

It is incredible to see how much support Soccer Aid receives and how much money is being raised for this great cause. And it’s not every day we see celebrities running around a football field in tiny shorts! The next Soccer Aid will take place in 2016, and we already look forward to it. Which celebrities would you like to see on the teams next time?

 

To find out more about Soccer Aid and to give your donation, visit www.socceraid.unicef.org.uk or text CHILD to 70333 to donate £5.

Celebrating Tom Bowen: the Man and His Work

Tom Bowen Polaroid

There’s not long left until International Bowen Therapy Week commences running from 12th-18th April. The BTPA and Get You Seen invite you to join in with celebrating all things Bowen at events happening across the UK. As well as promoting an awareness and understanding of Bowen Therapy, the week also aims to encourage the deserved recognition for the late Tom Bowen.

Tom Bowen imageTom Bowen was the creator of Bowen Therapy. He was a humble and hard-working man, willing to offer his services to disabled children for free. To support a cause that was clearly close to Tom Bowen’s heart, the BTPA wish to donate to the Tom Bowen Legacy Trust Fund as part of the celebrations for the week. The trust fund supports children with disabilities who receive Bowen Therapy, by providing them with equipment where social services cannot assist. Parents report that following Bowen Therapy their children have better posture, balance, co-ordination with enhanced motor control and behaviour.

bowen_24_Edit (1)International Bowen Therapy Week coincides with Tom Bowen’s birthday on the 16th April and the celebrations move towards the build up to what would have been his 100th birthday in 2016. During the week of 12th-18th April, the BTPA will be coordinating events across the UK, which they want the community to get involved with. These will include taster therapy sessions with the opportunity for clients to donate a small fee to the Tom Bowen Legacy Trust Fund. Practitioners can also choose to donate a percentage of their earnings fromthe week.

The BTPA strives for professional standards and for the protection and benefit of the public and its members, so are eager to boost the profile of Bowen in the form of an awareness week. The Bowen Technique isa drug-free, non-invasive remedial therapy, administered by a trained Bowen practitioner with gentle, rolling movements. The aim of the treatment is to release stress at a deep level, stimulating the body to make the required changes and, as far as possible, restore the body back to homoeostasis (physiological equilibrium).

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We hope that you join us 12th- 16th April for International Bowen Week. Keep a look out for updates on our website and social media. There are many ways that you can keep up to date with what is going on during International Bowen Therapy Week in your area.

Take a look at our website, where we will be posting all the events happening to celebrate the international week. Also, follow our Twitter account @BowenBTPA and our Facebook page for instant updates on what our practitioners are getting up to.

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The Month of March

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To our readers,

We’re already one quarter of the way into 2014! February has zoomed by and Easter eggs are being shoved in our faces ready for April. But before we consume our weight in chocolate, March beholds plenty of events to be aware of: here’s a few of them;

  • Saturday 8th March: International Women’s Day
  • Wednesday 12th March: No Smoking Day
  • 10th-16th March: National Salt Awareness Week
  • Ovarian Cancer Awareness Month
  • Prostate Cancer Awareness Month

This years International Women’s Day (IWD) was based on the theme ‘Inspiring Change’. Google’s homepage was a mini video showcasing inspirational woman from all over the world, and events took place in forms of coffee mornings, fitness classes, and lectures to join women of all walks of life.

No Smoking Day is held by the British Heart Foundation, and on Wednesday will be raising money and awareness to help as many people gain victory against smoking. Quitting is promoted through the education of the immediate and long term health and financial benefits that could come about. Find out more at http://www.nosmokingday.org.uk/.

National Salt Awareness Week aims to broadcast its slogan ‘Less Salt Please’, to be incorporated in food preparation in all areas of the industry. Even the slightest excess in salt can lead to severe health issues, such as stroke, obesity, osteoporosis, and kidney disease. Consensus Action on Salt and Health (CASH) has plenty of information on the quantities of salt in all food groups, and how to control your salt intake. Children are especially being targeted in the fight against hidden salt due to the rise in child obesity. Birmingham based KiddiChef takes the issue seriously and ensures that all food contains the least amount of salt possible, and uses other substituted nutritional ingredients to season and complement meals for children. Find out more at http://www.kiddichef.com/.

This month also raises awareness for both Ovarian and Prostate Cancer. Both can be treated in the early stages of diagnosis, but can be hard to spot unless regular self checks are carried out. Both cancers can be a genetically dominant, and are common in individuals over the age of 50, however, women and men of a younger age aren’t ruled out. Whether any of the possibilities or symptoms apply to you, make March the month you are aware of your body.images

Finally, it’s National Bed Month, with many health experts recommending making the most out of your sleep before we are robbed of another hour at the end of March… which rounds off March to be a salt-free month of women, sleeping, being aware of the health (and counting down to Crème Eggs galore!). If you’re also looking to find a reason to celebrate, be merry, and make this March a great one, then Happy St. Patrick’s Day (17th March)!

From,

The team at Get You Seen.

National Eating Disorder Week

ImageNational Eating Disorder Week, or shortened as NEDAwareness, is one week that cannot be ignored. The week, running 23rd February – 1st March, makes a person aware of the hidden sufferers: whether they are someone you work with, your family or friends, or whether you are displaying features of a sufferer yourself.

‘I Had No Idea.’

 As a point that we can all relate to, this year in particular employs the message ‘I Had No Idea’, which aims to reach those who are perhaps unnoticeable of recognising the ‘pressures, attitudes and behaviours that shape the disorder’. NEDAwareness.org articulates the aim of the week ‘is to ultimately increase outreach and awareness of eating disorders and body image issues, while reducing the stigma surrounding eating disorders and improving access to treatment resources.’

Although it holds a high significance, the disorders are not entirely food related. The illnesses hold much more of a deeper meaning for the sufferer as their body image is damaged, their self-worth deprecated, and their ability for a rational diet is affected.

The National Eating Disorders Association is placing stress on the importance of addressing eating disorder misconceptions. Even if the disorders are recognised, that’s not to say that someone related to the sufferer understands the mental and physical health implications. The Association therefore, urges for anybody distinctly related to a sufferer to talk about any disorder they may have, and to get in the know.

The media is at a constant blame for the change in attitudes to our bodies, and trigger food and body issues that we have the potential to lose control over. Examples of repulsive trends displayed through the magazines and television affect more than we think, with the ‘thigh-gap’ fad or various diets like the ‘seven-two’ cultivating trends. Celebrities are at the forefront of this culture, with their legs covered in large red circles pinpointing areas of cellulite or stretch-marks.

Other factors include harmful comments, or self-image issues. There are many more issues relating to an individual sufferer that lead to various eating disorders, such as Anorexia, Bulimia and Binge Eating Disorder. For more information, click here.

ImageNo matter where you are in the World, you aren’t alone and can receive help; even if this is advice is from a knowledgeable and trained professional first. Whether you are in the United Kingdom (http://eating-disorders.org.uk/) or the USA (http://nedawareness.org/), awareness of the disorder is always on the increase.

International Bowen Week

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12th-18th April is the first International Bowen Therapy week. The week is happening in conjunction with the celebration of the birthday of Tom Bowen, who is the creator of Bowen Therapy. We want you to join in with our celebrations!

The main aims of the week are to promote awareness and an understanding of Bowen Therapy, and to encourage the deserved recognition of the amazing man behind the Bowen technique. We want you to get involved with the events happening across the UK from 12th-18th April.

Tom Bowen PolaroidTom Bowen was a humble man worth celebrating who worked hard developing and administering the Bowen technique. According to his daughters, he practiced 5 hours a day in the clinic, followed by 4 hours house calls and dedicated Saturday mornings to treating disabled children free of charge. So let’s get celebrating.

We at the BTPA (Bowen Therapy Practitioners Association) strive for the protection and the benefits of both our members and the public, so we are eager to be as involved in the awareness week as possible. The BTPA will be coordinating the awareness week which will span the UK, with BTPA practitioners participating in individual events for the cause of Bowen therapy and the work of Tom Bowen. We also welcome therapists from other organisations to join us in our celebrations of Tom Bowen’s work.

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There are many ways that you can keep up to date with what is going on during International Bowen Therapy Week in your area. Take a look at our website (www.bowentherapy.org.uk), where we will be posting all the events happening to celebrate the international week. Also, follow our Twitter account @BowenBTPA (www.twitter.com/BowenBTPA) and our Facebook page (www.facebook.com/pages/BowenBTPA/187376591329049?fref=ts) for instant updates on what our practitioners are getting up to.

We hope that you join us 12th- 18th April for International Bowen Week. Keep a look out for updates on our website and social media.

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Random Acts of Kindness Week

As one of our smaller and lesser-known awareness weeks, but equally needed in today’s society, Random Acts of Kindness Week occurs on Monday 10th – Sunday 16th February, in the midst of showing our declarations of love on the Valentine’s Day, 14th February.

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Random Acts of Kindness Week, is a week where we reflect upon and provide a selfless act of kindness that improves the world one deed at a time. We are at a frequent constant of being surrounded by negativity in all of the media, whether it is through a burglary reported on the evening news, or the printed newspaper showing articles related to the destroyed buildings and areas, in the mass flooding across the nation. Whilst the media acts as a warning device, we are rarely reminded of any positivity surrounding our daily lives.

Therefore, the labelled awareness week gives everybody a chance to add perspective to the ever-growing destructive factors occurring in the United Kingdom. If you are concerned with those affected by flooding, you can donate to the Salvation Army, who support flood relief in the UK. Alternatively, you can buy one of the homeless a hot drink, or a jumper in days when they are affected by the cold weather.

However, ‘Random Acts of Kindness’ doesn’t necessarily mean you have to spend any money: paying someone a compliment is just one example of the small yet effective, 10-second good deed for someone in need. Even the offering of a ‘thank-you’ to a bus driver or sales assistant adds a feel-good factor to their day.

The ‘Random Acts of Kindness’ website, http://www.randomactsofkindness.org/  has a collection of ideas that are easy to browse if you are struggling to think of an act. The website also has a story-sharing initiative that allows you to read others stories or simply share your own. Visit the website for more information during the good-deed week, and if you really want to push yourself for the greater good, visit the ‘RAKtivist’ page to see how you can do more!Image

Let’s add positivity to the world, and offer a small amount of our time or money to help those in need with an act of kindness, whether this is for yourself, someone close or a stranger. We shouldn’t need to a reminder to show our kindness, but with the thought of everybody doing so, we are living for a friendlier future. What will you do?