What is a creative PR?

Progress impacts everything… Even PR. Twenty years ago, campaigns used to be instutitionalized and average, following a strict set of rules. However this stepped aside to a brand new vision of PR.

Today the word “creative” is frequently used as an end itself, and companies as well as agencies rush to find the unique campaign that will make them stand in the market. However “creative” is nothing but a word, its definition might vary amongst individuals. So what exactly is a creative PR and how do you create and manage one?

Definition:

A creative PR is basically as obvious as it seems. It consists in a campaign that has never been seen before. It is the opportunity to stand out of the competitors by catching the target audience’s attention, i.e potential new customers. Inovating the PR, this is what being creative is about.

Before you start brainstorming these are a few advices you should keep in mind to manage your very own creative PR campaign:

 

Learn from your competitors

This is the first thing you need to do. Explore what has been done in
the past to have an overall view on what has been done (successfuly and
badly).

Warning: You must avoid any intentional as well as any unintentional
imitation. Even if you really like a campaign that has previously been
released.

Follow the trend

Being creative goes along with being up-to-date. Be the first to
use a trend within a campaign, and it will reach a key factor to success. Exemple: the popular “memes” on internet.

Warning: You must avoid using overused and mainstream references. “Memes”
used to be used by companies to reach teenagers, but according to
recent surveys this type of campaign has gone very unpopular.

… and your intuition!

Because being creative is about being new and innovative, you might have no real
template to follow. Thus your intuition (as well as your team’s) is capital.

Warning: You must think about your customers’ needs first and foremost along with what objectives need to be achieved. Even if an idea looks great to you it does not always translate the same to a client. Wise piece of advise: don’t be stubborn.

Enjoy working on the project!

Last but not least. People are fed up with boring institutionalized ads. They want something fresh, light, and attractive. They will see if you had fun working on your campaign through your work, and it has a huge impact on how they will welcome it.

 

Is your project ready? How can you foresee its success? Well, here is a tip: you know your creative PR is efficient when one can look at it and feel entertained.

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KFC PR

Spread through videos and pictures on social media, we all have witnessed KFC scandals. Indeed, unexpected fried guests such as maggots and rats were found by customers who jumped onto social media to denounce the mishap.

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Facebook user reporting having been served fried rat

KFC just replied to these controversies by a brand new advert which states: The chicken, the whole chicken and nothing but the chicken.

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KFC poster seen in Birmingham

By this quite direct counter strike the company claims one-off events which are not relevant for the whole fast food firm. By using the term “the whole chicken”, KFC wanted to emphasize that the only ingredient used in the meals is chicken. But it could also be understood as if the restaurants used each and every part of the chicken. As undesired parts of chicken were found in buckets (as a chicken head) it could clearly leads the campaign to be trolled by internet users.

Is this farfetched? Is it a good PR? Or Bad? It’s up to you readers!

 

Spielberg in Birmingham?

If you haven’t heard already, the one and only Steven Spielberg has been filming in several areas of Birmingham for the past few weeks, transforming areas of Digbeth and The Jewellery Quarter into a futuristic dystopian scene for his up and coming film ‘Ready Player One’. The film is said to be released in 2018, so still quiet a while before things are in full swing, however, this didn’t stop us here at Get You Seen from getting excited! For those of you who couldn’t quiet manage the journey to Brum town, here are a few sneak peaks just for you (including an extra special glimpse of Spielberg himself).

 

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Graffiti and wreckage was a prominent feature of the set

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Look close enough to the left side and you’ll see a wild Spielberg leaving set at the end of the day.

 

Did you see any of the action yesterday? Let us know!

GET YOU SEEN’S PR LOVES AND LOATHES

This week’s love features an appearance from the Queen of pop Taylor Swift, and this week’s loathe stars Eastenders legend Pam St Clement.

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If you’re planning to be the first in line to try out Apple’s brand new streaming service Apple Music, you’ll find they’ll be a big, blank space where current queen of pop Taylor Swift should be.

After Apple Music announced that it would be offering a three-month free trial to entice customers into its pay-to-play streaming service, Taylor Swift shaked it off with an open letter to Apple, and to her fans.

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Posting the letter to her Tumblr, Swifty exposed the inner workings of Apple’s new service by explaining how none of the artists will be paid royalties during the three-month trial and how she feels this is ‘shocking’ and ‘disappointing’ and that it is completely unlike this ‘historically progressive and generous company’.

Following the letter, Taylor’s kept herself on the lips of everyone everywhere following her big-name Bad Blood video, and last years attack on Spotify, another streaming service that she pulled her catalogue from after a series of issues regarding royalties.

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Taylor’s boosted her superstar appearance even more after Apple Music announced they were back-tracking on their original deal and are now going to pay artists a small fee per song streamed during the three months.

Taylor 2. The Music Industry 0.

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When you’re working at a rather quiet train station in Oxfordshire, you could be forgiven for finding ways to entertain yourself when someone comes along. Of course, you don’t expect that someone to retaliate in a ballistic manner.

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Eastenders legend Pam St Clement, known for playing the outrageous earring-wearing matriarch Pat Butcher, ripped into a railway worker at Haddenham and Thame Parkway Station with a vicious F-word attack after he simply joked “Pat Butcher? I thought you were dead”.

Witnesses claimed that the worker actually appeared to be a massive fan and meant no harm or offence towards the star. Chiltern Railways head of stations Chad Collins has apologised on behalf of the worker who is known for his positive interaction with customers.

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With the 73 year-old actress off-screen at the moment, going a little wild on us isn’t the best career move, especially with a return to Eastenders already as unlikely as it can be.

GET YOU SEEN’S PR LOVES AND LOATHES

This week’s Love is all about doing music right, and this week’s Loathe is a little bit more on the bad side of Football.

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This could be one of the saddest pieces of PR we’ve seen this year, but it is definitely one of the best too. The 1975 made waves in 2013 when they dropped their dreamy self-titled pop-rock debut with songs like Chocolate and Girls, and have risen to the top of the genre.

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So when the band deleted all their social media accounts on the 1st June after posting a considerably cryptic cartoon on their Twitter, it was a shock to the system of all as it hinted at the end of the band.

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Not to fear though, it could all be one big stunt to add to the already exceedingly high amount of hype towards their yet-to-be-released second album.  Whether they’re breaking up or changing up, The 1975 is on everyone’s lips.

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Surviving your first season in the Premier League is obviously a good reason to celebrate, but for three of Leicester City FC’s players, the lines may have gotten a little bit blurred. During a tour of Thailand, the home of the club’s owners, three of the team’s players:  James Pearson, Tom Hopper, and Adam Smith, were filmed in an orgy in which they racially abused a Thai Woman.

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During the fallout of the incident, fans have taken to Twitter to express their negative opinions towards the incident, with some fans going as far as asking for the players to be released from their contracts as punishment for their actions.Leicester_City_crest_svg

Whilst the club have released a statement claiming that “the players involved wish to convey their apologies for their behaviour ; to the women involved in the incident; to the club and its owners; to the club’s fans and to their families”, it isn’t the best news for a football team wanting to attract new players and increase their popularity.

GET YOU SEEN’S PR LOVES AND LOATHES

This week’s loves and loathes both come from the eventful bank holiday we’ve just had.

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This week’s love might sound a little bit like a loathe. Preston North End FC clinched promotion to the Sky Bet Championship in a 4-0 playoff final win against Swindon Town. After scoring the game-winning hat-trick, on-loan striker Jermaine Beckford threw his shirt into the crowd, hoping it’d go to a good home of someone who enjoyed the game. It landed in the hands of 8-year old super-fan Ted Dockray, only for it to be stolen moments later by Vickie Tembrell, a mother-of-two.

Shirt Thrown Picture

Social Media went crazy with thousands of people taking to Twitter to express their views over the situation, with many calling for the woman to give the shirt back to the boy. Beckford himself has got involved, and will present a new shirt to the boy.

Now Beckford’s trending for two things: being the hat-trick hero, and being the people’s hero.

Shirt Stolen Picture

With his contract at parent-club Bolton expiring this summer, it couldn’t be a better time to be in-form and on-trend as he searches for a new home for the coming season.

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The chance to meet Spiderman, Iron Man, and the cast of Frozen all in one day is a pretty exciting thought for anyone. This past bank holiday, Margam Country Park opened its doors to make tonnes of children’s dreams come true.

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They’d promoted it so well that 13,000 people arrived, and chaos soon followed. Hundreds of parents have complained about the inordinately long queues they faced for toilets, food, and even just to leave. They also complained about the ‘terrible’ costumes and lack of authenticity.

Frozen Costumes

With the summer holidays coming, and their own holiday cottage to sell, Margam Country Park finds themselves on the wrong side of the press, as complaints continue to fly in about the event. It doesn’t make Disney look so good, either.

GET YOU SEEN’S PR LOVE AND LOATHES

Naturally this week our loves and loathes are centered around New York’s Fashion Week.

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This week Jamie Brewer made history as the first model with down syndrome to walk at New York Fashion Week

If you think you recognise Jamie’s name, that might be because she’s making a huge splash recently! Not only has she starred in American Horror Story: Murder House, Coven and Freakshow, but she’s a huge activist for those with disabilities. Perhaps the most notable of Brewer’s conquests: recently she fought and won for Texas to ban the word ‘retarded’ in legislation.

1423765137_jamie-brewer-carrie-hammer-fashion-show-zoomFashion designer, Carrie Hammer, created a collection of designs custom-made specifically for Jamie. Hammer is the mind behind last years “Role Models Not Runway Models” campaign last year, with her catwalk proudly being walked by all sorts of inspiring women; from CEOs to amputees.

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Brewer told People magazine: “I’m advocating for many other people with my time here [at Fashion Week]. And I’m sure they’ll agree with me: Listen to your own heart. We are one and the same. Our hearts beat as one. If we put our hearts into it — the fashion industry, any industry — our lives will be changed in the process and the world will be changed as well.”

We absolutely love the refreshing diversity Carrie has bought to the Fashion world, and the awareness that has come with it!

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Our biggest loathe of the week is, hands down, writing about Kanye West for the second week in a row. Well, indirectly that is…

This week we actually loathe his wife, Kim Kardashian. Why? For taking their child, North West, to Kanye’s catwalk show at New York Fashion Week.

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Sat on her mothers lap between fashion royalty, Anna Wintour, and music royalty, Beyonce; North was seen balling her eyes out in the front row. Were Kanye’s designs that awful?! We jest, but seriously, who takes their 1-year old to a fashion show. Perhaps little North should have been playing with her cousins Mason, Penelope and Reign, rather than screaming down the show?

Although this is technically our loathe, we must say how much we adore Anna’s reaction to North. A picture is worth a thousand words, and we’re sure as hell betting those words aren’t friendly! The scene ultimately ended with an embarrassed Kim having to escort North out as a cross-armed Anna Winter frostily looked on.

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It would appear Nori obviously doesn’t know how to effectively compose herself at a high fashion level. Perhaps she should take notes from couture poster-child Harper Beckham…

Now, we promise that we wont feature anything Kanye West related for a while. Well, until he does the next daft thing that is… so really we can’t promise anything at all!

Get You Seen’s PR Love and Loathes

Unless you’ve been living under a rock, you’ll know that the Grammys was this weekend. So naturally, our PR love and loathes of the week are going to be Grammy themed!

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Our love of the week is Katy Perry’s Grammy performance – and the powerful motives behind it!

The performance began with a pre-recorded message by Barack Obama. It saw the president calling for Grammy viewers and celebrities alike to join the ItsOnUs campaign; a campaign by the White House to “take the pledge and make a personal commitment to help keep women and men safe from sexual assault.”

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Singer, writer and activist, Brooke Axtell also gave a speech before Katy’s performance. A survivor of violent domestic abuse, Axtell revealed that she was sex-trafficked as a child, which led her into an abusive relationship as an adult. By telling her story, she hoped that others who suffer at the hands of domestic violence would seek help.

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Perry performed a beautiful rendition of ‘By The Grace of God’, a song about the troubles of an unhealthy relationship. With the performance incredibly stripped down, focused solely on the vocals – it was a refreshing change of pace from the pop icons normal flamboyancy.

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It was extremely commendable for Katy Perry to use her celebrity status to promote such an important issue; hopefully more celebrities will follow suit.

As Obama so wisely said: “Artists have a unique power to change minds and attitudes, and get us thinking and taking about what matters.”

 

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Our loathe of the week is Kanye West’s protest towards the Grammys.

We all remember the iconic “Imma let you finish” moment when Kanye West stormed the stage, took the mic off Taylor Swift and declared that Beyonce should have one the award. Believe it or not, that was 6 years ago, and history almost repeated itself last night…

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Unexpectedly; alternative-rock act, Beck, won the Grammy for Album of the Year.

Many were extremely shocked when favourite-to-win, Beyonce, wasn’t the name called out. Amongst those shocked even included Beck himself: “I thought she was going to win. Come on, she’s Beyonce!”

As Beck walked on stage, who should follow him but #1 Beyonce fan: Kanye West.

Upon seeing Kanye walk onto the stage, Jay-Z looks horrified as Beyonce shouts “No, Kanye, no!”

They both laugh it off realising that Kanye was only playing. Beck, himself, told Kanye he was welcome to cause a scene, however the rapper simply smirked and returned back to his seat.

If this was all a comedic stunt, we’d have found this funny, but after the ceremony Kanye confirmed it was not a prank, angrily claiming: “Beck needs to respect artistry and he should have given his award to Beyonce.”

Erm, hello?! Does this look like 2009? Get over yourself, Kanye.

GET YOU SEEN’S PR LOVE AND LOATHES

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Our love of the week is the eSurance advert from the Super Bowl. Now what could be so great about an insurance commercial you ask? The fact that everyone’s favourite anti-hero Breaking Bad’s Walter White was the star.

With the slogan ‘sorta you isn’t you’ the advert shows the meth dealer standing in the place of a pharmaceutical salesman; trying to sell a visibly uncomfortable customer a prescription that is ‘sorta’ like the one she’s supposed to have. Love It!

But, lets be honest, it doesn’t really matter what’s being sold here — if Walter White is selling it, it’s a good PR move!

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Our PR loathe of the week goes to Kendra Sunderland. Kendra’s name has been all over the media the past week, with some outlets singing her praise, but most voicing their horror.

Kendra, 19, allegedly made an x-rated video in the library at her uni; Oregon State University. The film has been shared more than 250,000 times and has seen Kendra charged with public indecency. If found guilty, she could face up to a year in jail.

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This obviously reflects terribly on the university. How was nobody aware of what was going on? So the saying goes; all publicity is good publicity. Except for this…

Get You Seen’s PR Love and Loathes

This week our love and loathe blog is a combined discussion due to one major story that caught our eye this week.

The British public have always been very divided when it comes to The Sun, and few things are as controversial as The Sun’s infamous Page 3.

Now, I’m 99.9% sure we all know what Page 3 is, but just in case… Page 3 is the third page of the newspaper which usually contains a large photograph of a topless glamour model.

'No More Page Three' protest at News International offices, Wapping, London, Britain - 13 Oct 2012

Page 3 has been a part of The Sun since 1970, but recently many have been calling for its end; deeming it sexist and outdated. At the forefront of this is the ‘No More Page 3’ campaign and its passionate campaigners.

The Sun successfully fooled the entire nation earlier this week; by covering up its Page 3 girls in underwear and bikinis. This caused widespread speculation that the paper had permanently removed the feature, and that the ‘No More Page 3’ campaigners had finally won. People were shocked, overjoyed, some were even disappointed, and then they all opened yesterdays paper to the third page; to find a topless model once again.

It seemed that The Sun’s silence on the matter was intentional. Underneath the image the paper jibed “Further to recent reports in all other media outlets, we would like to clarify that this is Page 3 and this is a picture of Nicole, 22, from Bournemouth. We would like to apologise on behalf of the print and broadcast journalists who have spent the last two days talking and writing about us.”

The Sun Page 3 Whilst undeniably irritating, you cannot deny that this is a gem of a PR stunt. But was it entirely positive or not? The overwhelming response to the end of Page 3 was positive, many, in fact, were relived to see it go; specifically those who have been campaigning for the end of Page 3. But it got people talking, everybody from your friends on Facebook, to the BBC were talking about The Sun. And not only The Sun, but an array of other newspapers, and also the ‘No More Page 3’ campaign.

Whether or not this comedic PR stunt has had a positive effect on The Sun itself, is debatable, but it definitely got people talking. As they say, all publicity is good publicity, especially for the ‘No More Page 3’ campaigners who have seen numbers rise significantly!